Marketing Archives - Akarmula

Marketing

Social Issue Advertising — Alasan Brand Perlu Memihak

August 22, 2025

Di era konsumen yang makin kritis, brand dituntut bukan hanya bicara, tapi juga berpihak. Hershey, Sephora menunjukkan bahwa keberpihakan sosial bisa jadi strategi, bukan sekadar kampanye musiman.

De-Positioning Strategy: Cara Rebut Audiens Kompetitor

August 15, 2025

De-positioning bukan kampanye negatif, tapi seni mengalihkan perhatian audiens ke keunggulan kita. Strategi ini memanfaatkan celah yang diabaikan pemain besar. Pelajari caranya!

Pricing Strategy Bias—Produk Terasa “Mahal” Bukan Karena Harga?

Harga sering kali terasa mahal bukan karena nominalnya, tapi karena beban mental, waktu, dan ketidakpastian yang dirasakan pelanggan. Mari gali lebih dalam kenala ini terjadi!

Strategi Marketing Pepsi Pernah Bikin Generasi 90-an Nonton Iklannya Berjam-Jam

Jauh sebelum "brand storytelling" jadi jargon wajib di ruang rapat marketer, Pepsi terbukti bikin generasi 90-an consume—bahkan menikmati—materi iklannya berjam-jam. Baca ceritanya!

Viral = S3 Marketing? Bongkar Sesat Pikir Viral Marketing yang Bikin Kamu Rugi

“Yang penting viral, Mas!” — kata semua orang di meeting mingguan. Tapi apakah itu tanda campaign-nya sukses? Yuk, bongkar logika keliru viral marketing di sini!

IKEA Effect: Cara Bikin Bangga Pelanggan Lewat Usahanya

Ada rasa puas ketika kita terlibat ke dalam suatu hal meskipun hasilnya ngga bagus-bagus banget. Ini yang coba digali sama IKEA. Pelajari sebab & caranya sekarang!

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