Esentica
Brand Strategy—2021
The overarching goal of this brand is to help individuals achieve longevity in life while offering natural and safe skincare solutions suitable for you who want to maintaining healthy and youthful skin since day one.
To create a distinct positioning in the market, the brand adopts a combined personality of a caregiver and innocent archetype. Drawing inspiration from the concept of an older sister, the brand embodies a caring and nurturing role, demonstrating a genuine concern for the well-being of young people from the very beginning.
By emphasizing the nurturing qualities and a deep sense of care, the brand establishes a strong emotional connection with its target audience. This approach not only resonates with individuals seeking skincare products but also fosters trust and loyalty, positioning the brand as a reliable companion on their journey to maintaining healthy and youthful skin.
