Loony Indonesia
Brand Strategy—2022
At the core of this project is the goal to capture the essence of Loony Indonesia's brand philosophy, which centers around fostering a sense of creativity and self expression. The brand seeks to provide its audience with a platform to freely express themselves, allowing individuals to showcase their unique personalities through fashion choices.
The project will focus on redesigning the visual identity of Loony Indonesia, with the existing vibrant color palette serving as the foundation. The vibrant colors have become an iconic aspect of the brand, and maintaining their presence will be essential to retaining brand recognition and coherence.
By infusing the new visual identity with a vibrant color and more balance logo, the brand will continue to resonate with its target audience while maintain its functionality across touchpoints.