Ibunda.id
Brand Strategy—2023
As Ibunda.id grows as a brand, it has diversified its offerings, resulting in three distinct services under different names. The rebranding project aims to establish a cohesive and unified brand architecture that enhances brand recognition and clarifies the relationship between the services and the master brand.
To make sure everything in line, the first thing to do is to define an effective brand architecture that aligns with the existing master brand and its expanding services. By carefully analyzing the relationships between the services and the master brand, a comprehensive brand architecture was defined.
The project includes the crucial task of developing compelling names and impactful taglines for each service within the brand architecture. The names should be memorable, reflective of the service's purpose, and aligned with the overall brand identity.
