The symbol originates from one of the sharp edges around the burr.

The sharp edges and distinct contours evoke a sense of craftsmanship, while the flowing curves add a touch of fluidity and grace.

It is a Latin word that means 'grinding.'

In the context of a coffee grinder, it is interpreted as the best partner for producing the perfect grounds for brewing.

In the other side, it has a purpose to help striving coffeeshops 'grind' and elevate their coffee making experience. That is the spirit behind Molaris.

The first line of Molaris Coffee Grinder named Invictus.

When it comes to branding, one of our top priorities is working on brand architecture right from the start. It is crucial to establish a clear and strategic brand architecture to provide a solid foundation for future development. 

By carefully defining the brand's structure, hierarchy, and relationships, we ensure that the brand has a well-defined direction for growth and expansion. 

This includes considerations such as brand extensions, sub-brands, and product lines. By addressing brand architecture early in the process, we lay the groundwork for a brand that can evolve and adapt seamlessly in the ever-changing market landscape.