WINA-SS
Brand Growth—2023
WINA-SS is a renowned steel garage door manufacturer. This project has a unique challenge due to the niche nature of the industry. As a pioneer in the field, WINA-SS aims to maintain its market position while expanding its reach to new audiences. The primary objective of this project is to capture the essence of the WINA-SS brand message and communicate it effectively to the target audience in a way that is easy to understand and relatable.
The challenge lies in translating the technical aspects of garage door manufacturing into compelling and engaging content that resonates with potential customers. Given the niche category of garage door manufacturing, extensive research is conducted to gain a deep understanding of the industry, market trends, and customer preferences. This research will serve as a foundation for crafting a brand message that highlights WINA-SS's expertise, innovation, and commitment to quality.
The social media management strategy will revolve around creating content that educates, informs, and inspires the target audience. By utilizing a mix of visually appealing imagery, informative videos, and engaging storytelling, the project aims to captivate the audience's attention and generate interest in WINA-SS's steel garage doors.