Branding Archives - Akarmula

Branding

Dari Fender sampai Indomie: Membangun Brand dengan Ethos, Logos, Pathos

September 5, 2025

Brand legendaris nggak lahir dari kebetulan. Dari Fender yang nggak bisa main gitar, Indomie yang jadi comfort food lintas generasi, sampai Marjan yang identik dengan Ramadhan—semuanya berhasil mainin tiga pilar retorika klasik Aristoteles: ethos, logos, dan pathos.

Kenali 5 Level Brand Awareness & Strategi yang Cocok Tiap Fasenya

Brand awareness bukan cuma soal dikenal. Ada lima level yang menentukan seberapa kuat brand menempel di pikiran audiens. Artikel ini membahas tiap level lengkap dengan strateginya. Happy reading!

Underrated Google Font di 2025—Baru Sadar Kalau Menarik

Sibuk ngurus revisi dan feedback absurd tiap hari, tau-tau udah mau Q3 dan pilihan font-mu masih stuck sama Poppins dan Lato. Dunia kreatif emang kadang sibuknya kayak warteg pas jam makan siang. Tapi justru karena itu, sekarang saatnya kasih vitamin buat desain kamu — lewat underrated Google font di 2025 yang sebenernya menarik banget. Siap? […]

Pentingnya Brand Collateral untuk Bisnis dan Branding Jangka Panjang

Tidak semua brand collateral yang "bagus" secara visual otomatis efektif. Ulik lebih dalam soal brand collateral sekarang!

Kenapa Brand Story Penting dan Bagaimana Membangunnya?

Manusia 22 kali lebih mudah mengingat informasi dalam bentuk cerita dibanding fakta biasa. Inilah kenapa membangun cerita untuk brand itu penting.

Brand Honesty—Kenapa Jujur Lebih Penting dari Harga

February 28, 2025

Harga memang penting—memberikan dasar rasional dalam pengambilan keputusan—tapi pelanggan ngga cuma liat itu doang. Brand honesty matters!

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